Direct Mail Marketing For Baby Boomers - An Old School Method ...

Tuesday 14 february 2012 2 14 /02 /Feb /2012 04:41

Direct mail marketing is certainly not new. By some counts, it has been around for nearly 100 years. Successful offline businesses have used it as part of their marketing strategy for decades.So as a baby boomer studying the ways of the Web, why use it with your twenty-first century internet business?The answer is simple. It's a great idea, and it works.Email Overload Sets Up a Big Win for Direct MailAs establishing an internet presence has become a necessity for business, offline or on, email has rapidly become a useful communication tool. It is certainly a staple of internet marketing. This has its ups and downs.The Upside of EmailFast, cheap and available 24 hours a day.The Downside of EmailWe have become inundated with emails.What are we doing with all of those emails? See if any of these possibilities fit you:You received an email.? With an offer that you intended to respond to, and never did.? That you noticed, wanted to read later, then couldn't find it.? Rosetta Stone Portuguese That contained valuable information, then you just forgot about it.I'm not knocking email. Home Based Business Brand Marketing By An Experienced Home Based Business Internet Marketing Consultancy e-smart24 is a home based business internet marketing consultancy, and they have plenty of experience helping home businesses grow and expand online. Direct Mail Marketing - An Useful Method Toward Teens The mail sent direct for teens to make advertising or marketing actually works quite well. For example, when you need to sell skateboards, Mp3 players, music CDs, video games or teen clothing, using direct mail marketing really can help you and morever, it doesn't take you long time. Internet Business - Announcing 4 Targeted Steps to Jumpstart Your Internet Business Internet business, as the term implies, are those businesses that are being run on the internet or those that are using internet technologies to improve their profitability and productivity. Today, more and more people are learning towards building business over the internet instead in the offline arena. Why? It's because... 4 Tips For Designing Your Internet Business Strategy If you are new to the world of Internet business you may overlook how important it is to create a solid Internet business strategy before you ever begin your business. Without the proper strategy and plan, your new business is likely doomed before you start. and even if you do manage to make a profit, the odds are that you will flounder and waste your money and time in the beginning.It's highly useful, serves a purpose and has become central to the way we work. Yet its drawbacks can open another marketing door.We don't need something to replace email, we need something to complement it.A Card in the Mail is GoldenWhen is the last time you received a card in the mail?Maybe it was last month, last week, or even yesterday. Chances are, however, you did not receive 10, 20 or 30 cards last week, or even last month. Communicating via postal mail has become so rare, that when you do receive a card in the mail, you take notice. In fact, you are likely to keep the card, and read it again.Even if the internet is your primary marketing venue, you may want to consider adding cards and postcards - direct mail marketing - to your overall strategy. Here are 3 good reasons why:1. Inexpensive and Cost EffectiveWhen you use an automated system for creating and sending your direct mail messages, the cost is much less than you might think. And the response can be far greater than you may imagine.2. Builds - and Keeps - RelationshipsJust as you do not want to send spam via the internet, use direct mail marketing to target those who have responded to you in the past. Send a card to thank someone for their business, or for a referral you received. The use of a card or postcard can be an excellent and rewarding retention strategy.3. A Hint of the Past, A Touch in the PresentThere is something about receiving a card in the mail that tugs at our memories. For baby boomers, it calls to mind other cards and other times. The effect of a physical card, held in someone's hand is far greater than the card itself. Its very presence may cause us to pause for just a moment, and consider the message it contains.Can Direct Mail Marketing Work for Your Online Business?Try it and see. The response - and results - may surprise you.

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